How is Fashion Getting Impacted by Technology?

 Technology has changed how business is done in practically every industry. Before seeing witnessing the technology in action, it was hard to imagine exactly what technology could bring to the table in the fashion industry.

And when eventually they did it hit the fashion world, tech innovations changed a whole lot of things.

–    From how fashion companies and brands collect customer data to how they interact with the customer.

–    Collecting, analyzing and predicting trends have become easier.

–    Instantly availing similar items, the customer may be interested in.

–    Availing virtual fitting rooms.

–    Providing digital shopping assistants.

–    Using AI to customize outfits to customize products in line with the customer’s preferences and size.

–    Using virtual systems to shorten production time.

These are just some of the developments that have come about so far within the fashion industry. We can expect to see more innovative solutions as time goes by.

At present, we have technology companies that are working on collaborating with fashion experts to come up with solutions that enhance convenience, promote product diversity, while at the same time promoting even more customization per customer.

Which are The biggest technology impact in the fashion industry: 

These are ones that have been widely embraced by both the consumers and fashion companies.

Virtual shopping assistant

The virtual shopping assistant plays a big role in the changing face of retail fashion shopping. The assistant uses personal information provided by the customer to find items that would be appealing to them.

Microsoft is one of the companies that has developed such a system. The system is integrated with collaborating stores. All the customer has to do is create an account, in the process of filling in details about themselves.

The assistant then goes to work to check whether the items you’re interested in are in stock. They also offer suggestions for additional items you may be interested in. It’s like interacting with a sales assistant at a physical store, but this all happens at the convenience of your device.

More clothing stores are likely to pick up on this trend as it simplifies the shopping process for the customer and provides personalized assistance without negatively affecting the business’ bottom line.

Customers too are wont to relish the careful attention they get. And because it isn’t intrusive, they do not mind it. Plus, the assistant notifies then when items they had bookmarked are not available.

Additionally, they direct the customer on which of their physical outlets they can find specific items. The customer doesn’t have to go from store to store looking for what they want or rely on shop assistants who may not have up-to-date information about the inventory. 

AI-Driven Fashion

Fashion companies are embracing artificial-intelligence to not only collect data on trends and consumer behavior, but to design fashion as well. One of the companies that have already tested this formula is Stitch Fix. To design the clothes, their AI system identifies trends that are not available at the Stitch Fix inventory. It then suggests new designs based on these trends and consumers’ preferred patterns, colors, and patterns.

Stitch Fix human designers then go through the information and refine it to come up with new designs. This approach reduces the time it takes to do research on trends, come up with samples, test the market response and do the actual production.

AI Fashion Discovery and Fitting

A number of tech companies are working on algorithms that identify fashion trends, learn individual customer’s taste and style, and use this data to generate customized images of clothing items that match this style.

When adopted widely, this technology would make it possible for customers to enjoy personalized designs at affordable rates, giving outfits assort of designer touch without the exorbitantly high prices.

Companies like True Fit are already working on the concept and hope to provide AI-driven fashion and fitting for its clothes and shoe collections soon.

Improved Supply Chain Process

Technology has reduced the time spent between sourcing materials ad actual production. As soon as new trends are identified, integrated virtual supply chain systems indicate where to source the material and link every process so that it takes a much shorter time to have the products ready for shipping.

More and more brands have integrated this with an instant buy plugin that allows customers to immediately order the design presented without having to wait for months.

With this technology, fashion companies can know where customers prefer materials to be sourced from and the ideal manufacturing conditions they support. A company that values its reputation and relationship with the customer is bound to implement the suggestions made by the customers and in the process, they earn themselves a good number of loyal customers.

This transparency may work to put an end to the disturbing trend where brands outsource the production to sub-standard factories, use poor quality materials and pay the factory workers poorly.

As customers assert what they would like to see happen during production, manufacturers may be forced to adopt better business ethics. A win-win for everybody, although it would mean additional costs for the fashion brands. But when the production quality goes up, these same customers probably won’t mind paying a little more for better quality products.

Ease of Owning Fashion Stores

Companies like Maker’s Row and Easy have made it possible for individuals to start their own brands and fashion stores. Now, individuals who are interested in the fashion business only have to link up with a manufacturer who can produce their products in small batches at a reasonably low cost, present their designs, and they would will be in business.

A growing number of customers who only shopped for large labels in the past are now turning their focus on these smaller fashion brands because some of them have truly unique products.

Finally, the technology that’s currently at play in the fashion industry is only a scratch on the surface of what’s possible in the future.

You can expect to see more exciting changes in the near future, with fashion brands using technology like artificial intelligence to provide an even more personalized service to the customer.

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